Creators | Run to reliable on Azure

Creators
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Creators

Who it's for & aim: This page is for marketers, designers, technical writers and anyone creating images, video or written content for external audiences. It explains how to use AI to generate media safely and ethically while staying on-brand. By following these guidelines you can harness AI creatively without risking our reputation or legal compliance.

Background problem: AI-generated content can harm the brand if it’s misleading, offensive or plagiarises existing work. Deepfakes and unverified images pose reputational risks.

Policy overview: All AI-generated images, video and text must be reviewed for accuracy, legality, tone and brand compliance. When tools support them, attach content credentials to help audiences verify authenticity. Always avoid illegal, explicit, hateful or deceptive content per provider policies.

What you need to do:
• Use approved AI tools and templates; run safety checks for each output.
• Manually review and edit outputs; add source links or citations when making factual claims.
• Use content credentials or provenance tags when tools support them.
• Get a second person to review before any external publication.

Owner & exceptions: The brand and legal leads sign off on public releases and manage content credentials. Exceptions require approval from the policy owner and must be documented.